Chiropractic website design that explains the first visit and the plan
A new chiropractic patient is often nervous. They wonder what the first appointment involves, whether it will hurt, how many visits it takes and what it costs. A website that answers those questions calmly does more than a polished one that does not.
We design and write chiropractic websites for private practices. The wording stays within your regulator’s rules, you approve every page and you own the site.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we found on chiropractic websites
In our November 2026 study we looked at 11,225 chiropractic homepages:
1. 57% showed no star rating or review count
In our view, choosing a chiropractor comes down to trust. Seven in ten homepages gave a first-time visitor nothing to go on.
2. 14% showed a new-patient offer
Only 14% showed any offer for new patients.
3. A first-visit page that does the persuading
What happens in the first appointment, how long it takes, what the chiropractor asks and examines, what is and is not done that day and how to prepare. Written for someone who has never been.
4. Care plan wording that is honest
How many visits patients typically need varies, so we describe how your clinic decides on a plan: after assessment, with review points and a choice to stop. We avoid fixed promises or pressure language.
5. Pages for the problems you treat
Neck pain, low back pain, headaches, sciatica and others, if you treat them. Each is specific, with no cure claims.
6. A page about you
Each chiropractor’s page shows their registered title correctly, interests and how they work. Patients choose a person, not only a clinic.
7. Hours and “open today” made obvious
Today’s opening hours near the top of the page, so a patient with pain at 4 pm can see whether to call.
8. A booking button that follows the reader
At the top of every page and at the end of every problem page. Clinics on Jane or Cliniko: we can link your booking page. Using something else? Tell us.
The rules for chiropractic marketing
Advertising rules for chiropractors vary widely by province and state, and some restrict testimonials, offers and the way results are described. We read your regulator’s published guidance for every page. This is not legal advice, and you decide what to publish.
9. We name the rule only when we have verified it
We could not confirm current chiropractic-specific wording for every regulator, so we do not claim one. If a rule matters to a page you want, we show you the regulator’s own page and let you decide.
10. Care plans and maintenance wording
How you describe ongoing care, and whether you may promote it, can be restricted. Our wording describes how a plan is reached and reviewed, not guaranteed outcomes.
11. Testimonials and reviews
Some regulators limit patient testimonials. Google reviews sit on Google, but how you show them on your own site is your advertising. See showing Google reviews on your website.
12. Before and after claims
Results claims and before-and-after images carry risk and consent requirements. See health advertising rules for clinics.
Common problems on chiropractic sites
13. A technique list in place of a first visit
Pages describe adjustments, mobilisation and soft tissue work. A new patient asks, “What will they do to me?”
14. A care plan the reader cannot see
Prices, visit counts and package terms are hidden until the phone call, or announced with a pressure countdown.
15. Cure and guarantee language
“End your pain for good” is an old line that can attract a complaint.
16. A sidebar of social posts instead of reviews
Where reviews exist, they are on Google and nowhere on the site.
17. Intake forms as an attachment
Patients download a PDF, print it and bring it. Or they never do it.
18. The wrong first button
“Contact us” opens a form that sends an email, while the clinic could have offered a booking page.
The page a nervous first-timer reads twice
19. Before you arrive
What to wear, whether to bring a list of medications or earlier reports, how early to arrive and whether to complete forms ahead of time.
20. The conversation
Your chiropractor asks about the problem, history and goals. Say so, and say that questions are welcome.
21. The examination
What is assessed and how, in everyday words, without technical shorthand.
22. What happens that day
Whether treatment happens at the first visit, and what a patient can expect to feel afterward, if your chiropractor agrees to say it.
23. What happens next
How a plan is discussed, how it is reviewed and that the patient can ask questions or decline.
24. What it costs and how to book
Fees as your regulator allows, direct billing details and the booking button. A patient who reads this page and still has a question can call, and the page says that too.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Websites by chiropractic clinic type
25. A new clinic
You need a credible site quickly: who you are, what the first visit involves, where you are and how to book. We start there and add problem pages as you grow.
26. An established clinic with an old site
Years of content, a cluttered menu and a booking link that nobody can find. We keep what works, remove what confuses and rebuild around the first visit.
27. A clinic with several chiropractors
Each practitioner gets a page, a way to be booked and a place in the menu, without turning the homepage into a staff list.
28. A clinic with more than one location
Each location gets its own page and details, so patients near each one find the right hours and booking link.
What a calmer chiropractic site changes
A site that explains the first visit tends to change the conversation before it starts. New patients call with narrower questions, such as “do you have a Thursday evening slot?”, instead of “what do you actually do?”. The front desk spends less time reassuring and more time booking.
It also gives you something to point to. When a patient is unsure about a care plan, a clear page that describes how plans are decided is a calmer reference than a rushed explanation in the treatment room. We write it with your chiropractors, in their voice, and every claim is one they are happy to stand behind.
We cannot promise a number of new patients, and we will not make one up. What we can promise is that every page has a job, a clear next step and your approval before it goes live.
Questions owners ask
Can you build the site or only fix the one we have?
We start by looking at your current site and tell you what we would change.
Can the site include a new-patient special?
Check your regulator first. Rules on offers vary. We show you the published guidance and you decide.
Can we say how many visits patients need?
We describe how a plan is decided rather than a fixed number. Anything stated needs to be one you can support and that your regulator allows.
Can you add our intake forms?
We can link or explain your forms. The forms and patient answers stay in your software. We never need patient records.
Can the site show Google reviews?
Depending on your regulator. We check the guidance and tell you what we found.
Who owns the site?
You do. Your domain, hosting and accounts stay in your clinic’s name.
Will you write about X-rays and techniques?
Only what you approve. We flag claims that need your regulator’s guidance.
How much does it cost?
A fixed price, quoted in writing before you sign. Monthly care is optional.