Marketing for private practices, whatever your type, size or stage
We are a full-service marketing agency for private practices, based in Calgary, Alberta and serving Canada and the US. Physio and chiro come first. Dental, optometry, massage and other allied health clinics are welcome too.
Find yourself below by clinic type, by size or by where you are right now. Each route ends at a page written for that situation.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What every clinic gets
The details differ between a physio clinic and an optometry practice. The way we work does not.
1. Ten services under one roof
Websites, local SEO and your online profile, Google Ads, social media, email and newsletters, reviews, content, online booking, front desk calls and reporting. You take what you need and leave the rest. See how we work.
2. Your accounts, your name
Your website, online profile and booking software stay in the clinic’s name. We use invited access, never passwords. See the tools we work in.
3. Your regulator’s rules come first
We check copy against the advertising rules that apply to your profession and your province, state or region. We are not giving legal advice.
4. No patient records
We work on your website, your online profile and your software’s settings. Patient information stays in your clinic.
By clinic type
Physiotherapy
Patients search for help with a specific problem, often on a phone, and compare a few clinics before booking. We make sure your profile, pages and booking link answer that search clearly. Start with marketing for physiotherapy clinics, then go to the page for the job you have in mind:
Chiropractic
Chiropractic clinics often run on a mix of regulars and new patients, with a front desk that is stretched between both. We tidy the path from search to first visit and set up a calm routine for reviews and recall. Start with marketing for chiropractic clinics, then:
Dental
Independent dental practices have their own rules about advertising and their own booking and insurance questions. We write for those, and we keep our work to the website, profile and marketing side. Start with marketing for dental practices, then:
Optometry
Optometry clinics need a clear way to book an eye exam, a profile that shows what you offer and reviews that people can trust. Start with marketing for optometry clinics, then:
Massage therapy and other allied health
We do not yet have a dedicated page for massage therapy, naturopathy, podiatry or multidisciplinary clinics, but the work is the same shape: a findable profile, a clear website, an easy way to book and a steady flow of reviews. Our ten services apply to you. We have also studied the websites in this field, and you can read what we found in the massage therapy website study. Tell us what you run in the audit form, and we will say honestly whether we are a good fit.
By size
Solo clinics
You are the clinician, the front desk and the marketer. We keep your part small: you approve what we draft, and you get a monthly report you can read in one sitting. See the checklist for your clinic homepage and our front desk calls service.
Growing clinics
More practitioners bring uneven habits, with one person asking for reviews and another never doing it, or a schedule that is full for some and empty for others. We write one routine for the whole clinic. See marketing when your clinic is full and whether each practitioner needs a Google listing.
Multi-location groups
Each location needs its own profile, booking link and reviews, with one consistent approach across all of them. We set the system up once and adapt it for each site. See marketing a second clinic location and the multi-location audit.
By situation
Opening a clinic
Before the doors open, a few decisions are hard to undo: your name, your booking software, your profile and your first pages. We help you set them up in the right order. Start with the new clinic audit. The guides on starting a physiotherapy clinic and booking software for new clinics are useful alongside it.
Numbers are flat
If new patient numbers have stopped growing, the cause is often a small leak somewhere between search and first visit. The flat numbers audit walks that path the way a patient does and writes down what it finds.
Adding a location
A second site changes your profiles, your website and your booking setup all at once. The multi-location audit covers what to settle before the new site opens.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where we work
We serve clinics in Canada and the US, and we are based in Calgary, Alberta. Our service areas page lists the cities and regions we cover.
Questions owners ask
Do you only work with physio and chiro clinics?
Physio and chiro come first, and we know them best. We also work with dental and optometry clinics, and with massage and other allied health clinics. Tell us what you run.
I have one clinic and one practitioner. Is that too small?
No. Private practices of every size are who we work for.
Do you work with chains or corporate groups?
We are built for private practices, including groups of several locations that are still independently owned.
Do I need to be in a big city?
No. See our service areas, and ask if your town is not listed.