Online booking for physiotherapy clinics that handles referrals, claims and first visits
Booking a physio is not like booking a haircut. Some patients come on their own. Some arrive with a surgeon’s referral, a workplace claim or an insurance file. A single “Book now” calendar treats them all the same, and the front desk ends up cleaning up.
We set up physiotherapy online booking so each kind of patient meets the right visit, in plain words, from any page of your site and from Google. You approve the visit names, rules and messages before anything goes live.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we found on physio websites
In November 2026 we scanned 10,253 physiotherapy homepages for how patients could book:
1. 49% had no online booking
A third of clinics offered no way to book from the homepage.
2. Visit types for each kind of patient
A new assessment, a follow-up, a referred patient, a claims patient. Names in plain language, so a patient can choose without asking.
3. Rules that fit what a physio visit needs
Longer first assessments, shorter follow-ups, a minimum notice period and cancellation wording that matches your policy. See reducing patient no-shows.
4. A route for referred and claims patients
Where an online slot is not the right first step, we add a clear request path: a short form that asks for the referral source or claim details your clinic needs, and tells the patient what happens next.
5. Practitioner calendars and focus
If one physio handles pelvic health or vestibular care, patients can book that person for that need, and only that visit type. Others stay hidden from the booking page.
6. Messages that cut no-shows
Confirmation and reminder wording that says where to go, how long it takes and what to bring.
7. The button on Google and everywhere else
A booking link on your online profile, the website’s main menu, every condition page and the footer. See adding a booking button to your online profile.
The rules for physiotherapy marketing
Rules differ by country, province and state. This is not legal advice. What we verified, and what we do not claim:
8. Offers must still include an assessment
If a booking page advertises a discounted first visit, the College of Physiotherapists of Ontario’s advertising standard says discounted services must still include a comprehensive assessment (CPO advertising standard). Other regulators may word it differently.
9. Packages need clear terms
The same standard says packages must state what is included, that services can be bought individually and that unused services are refunded.
10. Referral and access rules vary
Whether a patient needs a physician’s referral differs by province or state, funder and insurance plan. We do not make a general claim on your behalf. We ask you for your clinic’s rule and write it plainly on the page.
11. Patient information
Your booking software holds patient details. We set up visit types and messages, and we never need access to patient records. Privacy law differs by country, province and state, so ask your regulator or a lawyer if you are unsure.
Common problems on physio sites
12. A single “New patient” visit
The same slot serves a self-referred runner and someone with a claim, and one of them is booked wrong.
13. A referral or claim number nowhere on the booking form
The front desk calls each patient to ask. The patient could have supplied it online.
14. A visit list in clinical language
“Initial physiotherapy assessment, 60 minutes, Level 2” means little to a patient. “First visit for a new problem” does.
15. Pelvic health or vestibular care bookable with anyone
A patient books the wrong practitioner and the clinic reschedules, or loses them.
16. Booking on the homepage but nowhere else
The button appears once. A condition page ends with a paragraph and no way to book.
17. Links that fail on a phone
The widget does not load on mobile, or the page needs a login.
One clinic, a few patient types, a short list of visits
18. We map your visits
You tell us who you treat and how long each visit takes. We list what a patient should be able to choose and what should be a request instead.
19. We draft the wording
Each visit gets a plain name and a short description, such as who it is for and what to expect. You edit them.
20. We set the rules
Notice periods, cancellation wording and practitioner availability follow your policy and your software’s abilities.
21. We test as a patient
On a phone, from Google, from the homepage and from a condition page. Does the button open the right visit? Does the confirmation arrive? Does the reminder make sense?
22. We train the front desk
A short walkthrough on what patients now see, what to do with requests and how to answer questions on the phone. Nobody should be surprised.
23. We watch the first weeks
We check where patients stop in the booking path and fix what we can. You see the result in your monthly report.
The usual surprise
Clinics often find the real friction is a single confusing visit name, not the software. A rewrite of that one line can make the page easier to use, though we cannot promise a number.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Booking by physio clinic type
24. A new clinic
Begin with an assessment, a follow-up and a request path for referred and claims patients. Add more once you see how patients use it.
25. A busy practice with a waiting list
Booking can still help. We set rules so new patients see honest availability instead of a blank calendar.
26. A clinic with specialists
A pelvic health or vestibular physio has their own visit types and notes on who the visit suits.
27. A multi-location group
Each location has its own calendar, hours and link, with one consistent set of visit names.
Questions owners ask
Which software do you work with?
Clinics on Jane or Cliniko: we can link your booking page. Using something else? Tell us in the form and we will say whether we can help. See Jane versus Cliniko online booking.
Can referred patients book online?
It depends on your process. We can set up a request form instead of a direct slot when that suits your clinic better.
Can claims patients book online?
If your clinic accepts them, we set up either a specific visit type or a request path, depending on what you need from them first.
Will it add to our front-desk workload?
It should reduce it. We set rules and wording to cut calls about what to book, and we agree them with you first.
Do you need to see our patient list?
No. We work on visit types, rules, messages and links. We never need patient records.
Can we keep taking phone bookings?
Yes. A phone number stays visible beside the Book button, because many patients prefer it.
Can we limit who can self-book?
Yes, as far as your software allows. Many clinics make first visits bookable and keep complex cases to a request form.
How long does set-up take?
It depends on your software and how many visit types you have. We agree the plan with you before we start.