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Step 1: get found by patients nearby

A new patient starts with a search on a phone. “Physio near me.” “Dentist open Saturday.” “Back pain chiropractor.” Google shows a map and three clinics. If yours is not one of them, the rest of your marketing never gets a chance.

This step makes sure the patients near you can find you: on the map, in search results and, where it pays, in ads.

  • Numbers you can check

    Our figures come from a public scan of clinic homepages, and we publish how we counted.

    How we count
  • Your accounts stay yours

    Your domain, website and online profile are in your name from day one.

    How we work
  • Month to month

    No long contract. Thirty days’ notice, and your accounts and numbers stay with you.

    Read the FAQ
  • No patient information needed

    We work on your website, profiles and settings. Patient records stay in your clinic.

    Privacy policy

What “get found” means for your clinic

Being found is not a ranking report. It is a patient near you, with a problem today, seeing your clinic’s name before they see a competitor’s.

That happens in three places:

  • The map. Your Google profile, with the right categories, real photos, current hours and a booking link.
  • Search results. A page on your site for each main thing you treat, so “sciatica physio” lands on a sciatica page, not your homepage.
  • Ads. Search ads in your own Google account, used when you need patients faster than search alone will bring them.

Being found only pays if the visit gets booked

We have scanned 300,000+ clinic websites and read 81,024 Canadian and US clinic homepages in detail. 44% had no online booking we could find. 51% had no tap-to-call link.

So a clinic can do well in search and still lose the patient one tap later. That is why step 1 never runs alone. Every page and profile we work on points to one clear way to book, and step 2 makes sure that way works.

How we counted.

How we get your clinic found

The same order every time. The quick, sure fixes first; the slower work after.

1. Search like a patient

We search for your clinic and your main treatments from your area, on a phone. We note who shows up, who does not, and why.

2. Fix the Google profile first

Categories, services, hours, description, photos and a booking link. It is often the quickest change you can make, and it stays in your clinic’s name.

3. One page per main condition

We start with the three things you treat most. Each page says what you do, who it is for, what the first visit involves and how to book.

4. Make your details match

Name, address and phone details the same on your site, your profile and the directories patients use. Mismatches make search engines less sure of you.

5. Ads only where they pay

A new clinic, a new location, a service with room in the schedule. We run search ads in your own account, within Google’s health advertising rules, and you approve every ad.

6. Count what search brings in

Calls from your profile, booking-link clicks and booking requests from search. Not a long list of keyword positions.

The services in step 1

Local SEO

Your Google profile, map listing and a page for each condition and area you serve. See Local SEO.

Google Ads

Search ads that land on a page where a patient can book, run in your clinic’s own Google account. See Google Ads.

Content marketing

Plain answers to the questions patients search for, checked by your clinicians before anything goes live. See Content marketing.

Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.

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How step 1 fits the two ways to work

Fix it once

We set up your Google profile, write the condition pages, fix your details across the web and, if you want ads, build the first campaigns. Then we train your team to keep the profile current and hand over every login.

We manage it

Today, our monthly plan covers your website only. That includes keeping your condition pages current and adding new ones when you add a service. Your Google profile and ads stay with your team after the project, with the playbook we leave behind. See website management.

Step 1 of 4

  • 1. Get found. Patients nearby see your clinic first. You are here.
  • 2. Win the visit. Your site, booking and reviews turn a look into a booked first visit. Win the visit.
  • 3. Bring patients back. Newsletters, social posts and the front desk keep your schedule full. Bring patients back.
  • 4. Know what works. A plan, honest tracking and one plain report a month. Know what works.

Questions owners ask

How long until we show up on the map?

Fixes to your Google profile can show an effect within weeks. New pages usually take months, and depend on your area and your competition. Nobody honest can promise a ranking.

Do we need Google Ads?

Not always. Many clinics should fix the profile and pages first. Ads make sense when you need patients sooner, or for a service with open time in the schedule.

We already pay someone for SEO. Do you replace them?

Not if they are doing the job. The audit shows what is working and what is not, and we will say so if your setup is fine.

Who owns the Google profile and ad account?

Your clinic. We work through invited access, never your passwords, and you keep everything if you leave.

Send your website. Get your written audit in 3 business days.

Tell us where to look. Your audit lands in your inbox with what to fix first. No call, no obligation.

  • Takes about a minute. No patient information, ever.
  • A written report in 3 business days.
  • Your accounts stay in your name. Reading the report commits you to nothing.

Or email us at hello@packedbook.com

Step 1 of 2

Where should we look?

Tell us your clinic’s website and we’ll go through it the way a new patient would.

The address patients find on Google. A link to your booking page is fine too.

Step 2 of 2

Just a few details, so we know where to send your audit

We’ll email it to you in 3 business days. Nothing to prepare.

By sending this form, you’re asking us to email you your audit and to contact you about it. We’ll use your details for that, and for nothing else unless you tick the box below.

We’ll never sell your details, and there’s no pressure. Please don’t send us any patient information. See our privacy policy. Packed Book, 2160 Hwy 7, Ste 6 #1515, Vaughan, ON L4K 1W6, Canada. hello@packedbook.com.