Resources for private practice owners
Printable checklists and templates, studies of what clinic websites actually do, and plain answers to the questions owners ask most.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
Printable checklists and templates
- Clinic website checklist What a patient needs to see on your homepage, one page to print.
- Google Business Profile checklist The profile fields that decide whether new patients find you in Maps.
- Front desk phone and booking scripts Words for the first call, so fewer enquiries leave without a booking.
- No-show and late cancellation policy template A clear policy you can adapt and put in your confirmation messages.
- New patient checklist for the front desk What your team prepares and confirms so a first visit runs smoothly.
- Review request scripts and reply templates Words for asking for a Google review, and for replying to positive, neutral and negative ones.
- Recall and reactivation messages Text, email and phone messages for patients due for a check-in and patients you haven’t seen in a while.
Website studies
- Physio and chiro website study, 2026 What we found on physiotherapy and chiropractic homepages.
- Dental website study, 2026 Booking, reviews and mobile checks across dental clinic sites.
- Optometry website study, 2026 The same checks for eye care clinics.
- Naturopathic website study, 2026 The same checks for naturopathic clinics.
- Massage therapy website study, 2026 The same checks for massage clinics.
Answers, one question at a time
- FAQ library 40 short answers on agencies, Google profiles, websites, booking, ads and tracking.
- Frequently asked questions The questions we hear on calls.
Guides
- All guides Booking software, reviews, no-shows, online profile and ads rules.
- Choosing a clinic marketing agency What to ask and what to avoid.
- What clinic marketing costs The models and what drives the price.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.