Local SEO for private practices
Someone nearby searches for what you treat. A few clinics show up on the map and a few more below it. Local SEO is the work that puts your clinic in that list and makes the visit easy to book. We set it up once, then your team keeps it going.
For physio, chiro, dental, optometry, massage, naturopathic and counseling practices in Canada and the US.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What local SEO actually is
Local SEO is how Google decides which nearby clinics to show for a search like “physio near me” or “dentist open Saturday”. It leans on a few things you control: your Google profile, the pages on your website, whether your details match everywhere they appear, and your reviews.
None of it is a trick. It is your clinic described clearly and consistently, in the places patients and Google look. In our scan of 81,024 clinic homepages in Canada and the US, 68% showed no star rating or review count and 44% had no online booking we could find. How we counted.
What we set up
Your Google profile
The right primary and secondary categories, services, hours and holiday hours, real photos of your clinic and team, and a booking link that opens your booking page. It stays in your clinic’s name; you are the owner.
A page for each main service or condition
One clear page for each thing you treat most, such as back pain, sports injuries, hygiene visits or eye exams. Each says what you do, who it is for and how to book. A few good pages beat a dozen thin ones. Service pages that rank.
Details that match everywhere
Clinic name, address, phone line and hours, written one way across your site, your profile, your booking page and the main directories. We list every mismatch and fix it in one pass.
A reviews habit your team keeps
One moment in the visit when every patient is asked, one person responsible, a short link, and reply templates. We follow Google’s rules and your regulator’s guidance on showing reviews. We never write reviews for you.
How it works
- The audit. We read your clinic the way a new patient does and send a written report in 3 business days. The audit is free, with no call and no obligation.
- The plan. If you want help, we quote the work in writing: which profile changes and which pages, in what order.
- The set-up. We do the work and you approve everything before it goes live.
- The hand-over. We train your team on the habits that keep it working: posting updates, asking for reviews, replying, and keeping hours current.
Part of Fix it once
Local SEO is part of Fix it once, our project work. It sits inside step 1 of our method, Get found. We set it up and train your team, and your team runs it from there.
If you choose We manage it, monthly care covers your website only: pages, updates, speed and the booking path on the site. Your Google profile and reviews stay with your team, using the playbook we leave behind. How we work.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Questions owners ask
Can you get us to number one?
No one can promise that, and anyone who does is guessing. We make sure the basics are right and point the work at the searches that bring patients who book.
How long does it take to show?
Profile and booking fixes are usually the first to show up. Pages for services and conditions usually take months to rank, depending on your area and competition.
Do you look after our Google profile every month?
No. We set it up, fix what is wrong and train your team to keep it current. Monthly care covers the website only.
How many service pages do we need?
Start with the three you see most and do them well. Add more later.
What about advertising rules?
We check page copy against your regulator’s advertising guidance and flag anything that looks risky. This is not legal advice, and you approve everything.
What if we have more than one location?
Each location that qualifies gets its own profile and its own page, with its own details.
Do we need to change booking software?
No. We work with Jane and Cliniko. Using something else? Tell us in the form and we’ll say whether we can help.