What you get, in writing
Most agency pages say "results". Here is the actual work: every deliverable behind our ten services, and how you can check each one yourself.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
A deliverable is something you can open, click, read or test
Each service below lists what we hand over and a quick way to check it. Nothing here is a promise about rankings, ad results or patient numbers; nobody can honestly promise those. What we can promise is the work, done in your accounts, with your approval, and counted in a monthly report. You can start with one service and add others.
Get found: local SEO: get found
Online profile set-up and tidy
Categories, services, hours, description, photos and attributes, all checked and corrected.
A booking link on your profile
A patient can book from search or the map without calling.
Pages for conditions and treatments
A clear page for each main thing you treat, starting with the three you see most.
Pages for each area you serve
Real details for each location or area: how to get there, parking, nearby streets, who works there.
Consistent details everywhere
Name, address and phone number matching across your site, profile and the directories patients use.
A plan for reviews
A calm, regular way to ask, and a way to reply.
How you can check it: Open your online profile and search for your clinic by name and by what you treat; compare before and after. Local SEO
Google Ads
A readiness check
Before any spend, we check your booking path on a phone, your online profile, your reviews and the page each ad would point to.
Campaign structure
Campaigns built around first visits, grouped by service and location, with a daily budget you set and a limit you are comfortable with.
Ad copy checked against rules
Ad wording that is plain, specific and with no cure claims or comparisons, checked against your regulator’s guidance.
Landing pages that match
For each ad group, a page that matches the search: the condition or treatment, who it is for and a Book online button.
Conversion tracking
Calls, booking-link clicks and form submissions set up so your report can show them.
Search-term review
Each month we read the actual searches that triggered your ads and remove the ones that waste budget.
How you can check it: You see the campaigns in your own Google Ads account, and approve ad wording before anything runs. Google ads
Content marketing
Condition pages
One page for each condition you want more of, such as low back pain, sciatica, neck pain or sports injuries.
Service and treatment pages
Pages for what you offer: physiotherapy, chiropractic care, acupuncture, vestibular rehab or whatever applies.
Patient guides
Longer, practical pieces that help someone decide, such as what to expect at a first physio visit or how to choose between physio and chiro.
FAQ sections
Short, honest answers to the questions patients ask at the front desk: does it hurt, do I need a referral, is it covered, how many visits.
Patient-friendly blog posts
Posts on seasonal injuries and common questions, written in plain words and not in jargon.
A content plan
A short, ordered list of what we will write and why, agreed with you before we start, so you can see where it is heading.
How you can check it: Each page is on your site with your name on it, and you read it before it goes live. Content marketing
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Clinic websites
A mobile-first layout
We design for the small screen first and scale up.
Your booking link, done properly
A Book online button in the header, on every treatment page and at the bottom of every page.
A page for each main condition and treatment
Not one list of twelve conditions.
Practitioner and clinic pages
Who treats what, with a real photo, a short plain bio and a way to book with that person.
Contact details that match everywhere
Address, phone, hours and map that match your online profile exactly.
Basic tracking for your monthly report
We set up simple tracking so the report can count calls, booking-link clicks and booking requests.
How you can check it: Try booking a first visit from your phone, then ask a friend to do the same. Clinic websites
Online booking
Your booking tool, switched on everywhere
The booking software you already pay for, set up with the right visit types and a Book online button on your site and online profile.
A tested path from search to confirmation
We book a test first visit on a phone and fix what breaks.
Reminders and rules
Confirmation and reminder messages, and a clear cancellation policy, set up in your own software.
How you can check it: Book a first visit on your phone, then check the confirmation arrives. Online booking
Reviews
Your review link
One short link that opens the Google review box on a phone, tested before anyone depends on it.
A message in your voice
A short text or email for patients, written the way you talk.
A front-desk card and QR code
Something small for the desk or treatment room gives patients the link to review whenever they choose.
A reply guide and drafts
A one-page guide, example replies for good and difficult reviews, and drafts for the reviews you receive.
A review check-up
A look at how many reviews you have, how recent they are, how many have a reply, and what is missing from your profile.
Reviews on your site
Your star rating and a link to your Google reviews near the Book online button, and more where your regulator allows.
How you can check it: Click your own review link on a phone; open the reply guide; check the reviews on your profile. Reviews
Email newsletters
A monthly newsletter
One short email a month, written in your voice.
A reactivation series
A small, friendly set of emails for people who have not been in for a while.
A sign-up that works
A form on your website and a simple way to collect sign-ups at the front desk.
A template in your branding
A clean layout with your logo, colours and booking button, built once and reused every month.
A consent and unsubscribe setup
The footer, the unsubscribe link, your mailing address and a note of how each person joined.
A monthly line in your report
Opens, clicks and booking-link clicks, in your one-page report.
How you can check it: Each email lands in your own system for approval and every send has a working unsubscribe link. Email newsletters
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Front desk calls
A call review
We phone your clinic as a new patient, at different times of day and after hours, and note what we hear.
Phone scripts in your voice
We draft scripts for answering, new-patient calls, booking, fees, referrals and voicemail.
A new-patient call flow
A simple order for every first call: welcome, listen, ask only what you need, offer two times, repeat the details, say what happens next.
A missed-call routine
A written routine for calls nobody answers: the voicemail message, the text back, the callback window and when to stop trying.
Coaching sessions
Live practice with your team.
Refreshers
Staff change and habits slip.
How you can check it: Phone your clinic as a new patient and compare it with the script and call flow. Front desk calls
Reporting
This month, in one glance
Calls shown in your online profile where Google still reports them, and taps on your phone number.
Where people came from
Your online profile and your website.
Reviews
New reviews this month, your average rating and anything waiting for a reply.
Where you show up
A few searches that matter for your clinic and how you appear for them.
What we did
A short list of changes made this month, such as a new page, an updated profile or a fixed booking link.
What we are doing next
What we are changing because of the numbers, and what we need from you.
How you can check it: The one-page report arrives each month and says how each number was counted. Reporting
Things we will not do
- Reviews we write. We never write, buy or incentivise reviews.
- Accounts in our name. Your domain, website and online profile stay in your name.
- Patient records. We do not need them and do not want them.
- Wording that breaks your regulator's rules. We flag risky claims before they go live.
- A long lock-in. Month to month, with 30 days' notice.
Social media
A simple plan
One or two channels that suit your clinic, usually Facebook and Instagram, and a posting rhythm you can keep up.
Profile set-up and clean-up
Name, photo, bio, hours, address and booking link, checked on both channels and matched to your online profile.
Monthly posts
Short, useful, human posts written in your voice and scheduled for you after you approve them.
A photo routine
A short list of the photos we need from you each month, taken on a phone, with permission from anyone in them.
A reply routine
How to answer comments and messages, who answers, and how quickly.
A monthly report
One page in your report: reach, messages and booking-link clicks from social.
How you can check it: Posts are scheduled on your own accounts after you approve them. Social media