Online booking for optometrists, so an eye exam is as easy to book as a pair of glasses is to buy
Patients can order lenses from their phone in a minute. If booking an exam takes a phone call during working hours, some will skip the test and keep wearing an out-of-date prescription, or go to a larger chain that lets them pick a time at midnight.
We set up and connect online booking for independent optometry practices, using the tool you have or helping you choose one. Your team decides what can be booked, how long each visit takes and which times are offered.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we found on optometry websites
In November 2026 we looked at the homepages of 1,921 optometry practices in Canada and the US. The method and tables are in our optometry website study.
1. 51% had no online booking link or software we could find
Canada was at 52% across 1,665 sites, and the US at 41% across 236. Where we found a way in, it was often a phone number or an email address.
2. 382 sites ran on Shopify
About one in five. For these practices, buying is built into the site, and exam booking may be a separate thing, or missing.
3. Decide what is bookable
Some practices take appointments for frame fittings and adjustments. Others keep the optical open to walk-ins. Either works, but the website should say which, so patients don’t arrive expecting the other.
4. Link booking to buying
After an exam, patients often want to try frames. A confirmation message that mentions the optical, with its hours, saves the question at the desk.
5. Keep the day balanced
If exams fill the book, nobody is available to fit glasses. We help you shape the schedule so the two sides support each other.
What we do for optometry practices
6. A visit-type map
We list the exam and fitting types you want booked online, with realistic lengths, and those you want patients to ask about. Your optometrists and optical team decide.
7. Connect the tool you already use
We link your booking page from the homepage, exam pages, footer and online profile. Using something else already, or choosing now? We explain the options and don’t sell software. Tell us what you have.
8. Slot rules that protect the day
Exam lengths, buffers for dilation or testing, different rules per optometrist, and how far ahead patients can book. We help you set sensible defaults so the schedule doesn’t fill with awkward gaps.
9. Reminders and recalls
Where your tool allows, we help you set confirmation and reminder messages in your voice with an easy way to reschedule. A recall prompt for patients due another exam is worth setting up. See our guide to reducing patient no-shows.
10. Booking from Google and your shop
We add a booking link to your Google Business Profile where Google offers one, and a clear “book an exam” route in your shop’s header and product pages. For Shopify sites, we keep exam booking separate from checkout so the two don’t confuse each other. Our booking button guide shows how it works on Google.
11. A test run on a phone
We walk through each booking path on a phone, as a new patient would, up to the final step, and stop before submitting.
The rules for optometry booking
Booking touches patient information, and eye care adds a few particular points.
12. Your software holds the records
Details entered through a booking tool live in that tool under its privacy terms and your own. We don’t access or store patient records. We configure the page and the settings. Ask your software provider where its data is stored and how consent is handled.
13. Exam fees and prescriptions in the US
In the US, the FTC’s Contact Lens Rule says prescribers must give the patient a copy of the contact lens prescription at the end of the fitting, and cannot require them to buy lenses, pay additional fees or sign a waiver in exchange for it. A booking page should not suggest that a patient must buy from you to receive their prescription. Source: FTC, Contact Lens Rule guide for prescribers and sellers.
14. Everything else varies
Privacy law, consent, advertising and fee-statement rules differ by province, state and country. We could not verify one standard for optometry, so we read the guidance for your region and show you what we found. This is not legal advice.
Common problems with optometry booking
15. One button for every visit
A patient booking a first contact lens fitting gets a standard exam slot, and the day runs late.
16. Booking hidden inside the shop
The header says Shop, the footer says Contact, and the exam link sits on a page nobody reads.
17. No path for urgent concerns
A worried patient fills in a form and waits, when a phone call was needed.
18. Unclear on coverage
Patients abandon the form because they can’t tell if their plan applies. A short, general note helps.
19. No recall
Patients forget they are due. Without a reminder, a good practice loses them to the next ad they see.
20. Separate tools that don’t talk
A booking system, an ordering system and a recall system each hold part of the picture, and patients receive duplicate or conflicting messages.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Questions owners ask
Which booking software should we use?
If you have one, start there. If you are choosing, we look at your practice management software and what it supports. Using something specific? Tell us.
Do you sell the software?
No. We configure and connect what you have or choose. You contract with the provider.
Can patients book any type of visit?
No. You choose which visits are available online and which need a call. You can change this at any time.
Can parents book for several children at once?
That depends on the tool. We check what yours supports and set it up as far as it allows.
How do you handle urgent concerns?
We put a clear phone number and a short note beside the booking button. Online booking is for planned visits.
Do you handle patient information?
No. Records stay in your software. We never access them.
Can we sell contact lenses online and still take bookings?
Yes. We keep the two routes separate and clear.
How long does it take?
It depends on the tool and the number of visit types. We give an estimate after reviewing your set-up.