Can I show testimonials on my clinic website?
It depends on your profession and where you practise. Some regulators restrict or limit testimonials in advertising, some allow them with conditions and rules change. Check your college or board before you publish anything, and keep a written record of what you checked and when.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
Why clinics want them
A headline is easy to copy. Proof from real people is harder to fake. In our November 2026 scan of 21,478 physio and chiro homepages, 68% of physio and 57% of chiro homepages showed no star rating or review count. See the study.
What to check first
- Your regulator. Look at the advertising guidelines from your college, board or association. Search for “testimonials” and “advertising”. We can’t tell you what your regulator says today.
- The wording. Rules may cover patient testimonials, social media comments, star ratings, before-and-afters and reviews that are republished.
- Where the reviews sit. An online profile is Google’s page. A review you copy onto your own site may be treated as your advertising.
- Consent. If a rule allows it, get written permission before using a patient’s name, photo or words.
- Your insurer or association. Some of them publish their own advice.
If the answer is unclear, ask your regulator directly and keep the reply. For the wider picture, see health advertising rules for clinics.
If you can show them
- Use real words from real patients, unedited. Don’t invent, trim into something new or write them yourself.
- Don’t offer anything in return, and don’t only show the best. Google’s own rules ban incentives and filtering when you ask. See rules for asking patients for Google reviews.
- Never make a result sound guaranteed.
- Don’t add health details beyond what the patient wrote and agreed to share.
- Keep them current, and date them if you can.
If you can’t, or you’re not sure
- Keep your online profile healthy and ask patients for honest reviews the fair way.
- Link to your profile rather than copying reviews onto your page, if your regulator treats that differently.
- Build trust in other ways: real photos, practitioner bios, a clear first-visit page, plain pricing and your registration details.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Questions owners ask
Can I reply to reviews?
Yes, but keep replies short and generic. Never confirm someone is a patient. See responding to negative reviews.
Can I show a star rating from Google?
Treat it the same as any other review content. Check your regulator’s rules first. See showing Google reviews on your website.
What if a competitor clinic does it?
That doesn’t tell you it’s allowed. Check your own rules.