Does my clinic need a new website?
Not always. Many clinics get more from fixing the booking path, tidying key pages and speeding up the site than from a rebuild. A new site makes sense when the platform blocks the changes you need, the site can’t work on a phone, or you can’t edit it without help.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
Start with what patients do
Open your homepage on your phone and try to book a first visit without calling. Count the taps. Then check these:
- Can you tell what the clinic treats and where it is within a few seconds?
- Is there a clear Book online button near the top?
- Does the phone number work as a tap-to-call link?
- Does the page load quickly on mobile data?
- Are the hours, address and parking easy to find?
If the answers are mostly fixable with edits, a rebuild is likely to cost more than it returns.
Signs that fixes are enough
A site is probably worth keeping when the design is clean, it works on a phone and you can log in and edit it. If the issues are a missing booking link, thin condition pages or an out-of-date team page, those are content jobs. Many homepages in our November 2026 scan had no booking link we could find. Adding that is rarely a rebuild. See the study.
Signs that a rebuild makes sense
- It can’t be edited. The original builder is gone or you have no administrator login.
- It breaks on phones. Text is tiny, buttons overlap or pages jump around.
- It’s very slow even after images are compressed and extras removed. See site speed.
- The platform limits you. You can’t add booking, add pages or change the structure.
- It looks out of date to patients. If it hurts trust, that has a cost.
- There’s a security problem. An unmaintained site with old software is a risk.
- The brand has changed. New name, new location or new services that the site can’t reflect.
Even then, a rebuild should keep what works: the page addresses that already bring visitors, the content that earns calls and the domain you own. Moving a site without redirecting old addresses can lose visibility.
What a good rebuild includes
Plan for content, not just design. A rebuilt site should have a clear homepage, a page for each service and condition you want to be found for, practitioner pages, a booking link that works, location pages and a simple way to update it. See what a homepage needs and which platform to use.
You should own the domain and hold an administrator login from day one. Ask for the site to be set up in your clinic’s name.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
What it costs and how long it takes
Both depend on size, content and how many locations you have, so be sceptical of a fixed price quoted without looking at your site. Ask for a written scope that lists pages, features and what you will provide, such as photos and bios.
Questions owners ask
Will a new site make me rank higher?
Not on its own. Rankings depend on content, your online profile and competition. A new site can help if it fixes real problems, but it is not a shortcut.
Can I keep my current site and just add booking?
Often, yes. Booking tools such as Jane and Cliniko offer a link or button you can add to any site.
What if my site is on Wix or Squarespace?
That doesn’t mean you need a new one. See the platform comparison. Many clinics run well on either.