Why is my clinic not showing up in Google Maps?

Search your exact clinic name on Google and on Google Maps while signed out. If nothing appears, you may have no profile, an unverified one, or a suspended one. Sign in to the Google account that manages it and open your profile. It should say it is verified. If it asks for verification, complete it. If it mentions a suspension, see why a profile gets suspended.

Also check that there are not two profiles for the same location, which can confuse Google. Each location should have one profile. See one profile per location.

Google matches searches to profiles using the details you provide. Look for these problems:

• Category. Your main category should describe your core service as specifically as you can, such as physiotherapist or chiropractor. A vague or wrong one means you appear for the wrong searches. Add only the extra categories that are true.
• Address. It should match your signage and website, in the same format everywhere. A suite number missing from one place can create a mismatch.
• Service area. If patients only come to you, do not list an area you do not serve.
• Hours and phone. Missing or wrong hours can make a profile less useful to searchers.

Map results are not a list sorted by quality alone. Google weighs how relevant your profile is to the search, how far you are from the searcher and how well known you seem. That means a clinic can show up for people nearby and not for people across town, even when its profile is perfect.

So if you can find yourself when you are standing next to the clinic but not from your home, that is usually distance and competition, not a fault. Searching “physio near me” from different places will show different results.

Once the basics are right, improve the signals you can influence:

1. Fill in every field: services, description, photos of the clinic and team, and a booking link.
2. Ask patients for honest reviews and reply to them. See the review rules.
3. Make sure your website names the same services and town as your profile, and has a page for each service you want to be found for.
4. Keep your details the same on other listings you use.

Don’t rely on call counts from your profile to judge this. Google removed call history from Business Profiles in July 2024. The profile still counts taps on the Call button, but that misses calls dialled by hand and can’t tell you who called or whether they booked, so use your own call tracking and booking data instead.