Clinic marketing in London, Ontario: what patients see before they book
Patients in London, Ontario pick a clinic from a phone, a map and a few reviews. Of the 305 London, Ontario clinic homepages we checked, 43% had no online booking we could find. Among optometry clinics, 62% had no online booking we could find.
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What we found on London, Ontario clinic websites
We checked the homepages of 305 live clinic websites in London, Ontario. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 52 | 46% | 98% | 13% |
| Chiropractic | 48 | 35% | 100% | 12% |
| Dental | 91 | 47% | 97% | 10% |
| Optometry | 24* | 62% | 100% | 8% |
| Massage therapy | 28* | 39% | 100% | 4% |
| Naturopathic | 28* | 31% | 100% | 31% |
Of the 305 homepages we checked in London, Ontario, 43% had no online booking found. The highest share was among optometry clinics, at 62% of 24 homepages. Chiropractic homepages most often showed no review feed or stars, at 100% of 48. The booking software we saw most often on London, Ontario homepages was Jane, followed by ClinicSense and Square.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How London, Ontario compares with the other cities we checked
We compared London, Ontario with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and London, Ontario’s rank (1 means the highest share missing booking).
- Physiotherapy: 46% (10 points above the 36% average), rank 2 of 31.
- Chiropractic: 35% (about the same as the 33% average), rank 11 of 34.
- Dental: 47% (10 points above the 37% average), rank 5 of 39.
- Optometry: 62% (18 points above the 44% average), rank 2 of 25.
- Massage therapy: 39% (11 points above the 28% average), rank 2 of 21.
- Naturopathic: 31% (14 points below the 45% average), rank 25 of 29.
What this means for each type of clinic in London, Ontario
Physiotherapy (52 homepages)
No review feed or stars on 98% (average 97%); a DIY builder on 13% (average 14%). Start with a Book online button for an initial assessment on every page and on your online profile.
Chiropractic (48 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 12% (average 15%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (91 homepages)
No review feed or stars on 97% (average 98%); a DIY builder on 10% (average 8%). Add an online path for new patients and emergencies, not just a phone number.
Optometry (24 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 8% (average 9%). Let people book an eye exam online, by type of exam, from a phone.
Massage therapy (28 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 4% (average 19%). Let people book a named therapist online, and say who direct bills.
Naturopathic (28 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 31% (average 24%). Make sure the services and first-visit pages are complete before adding anything else.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a London, Ontario clinic usually starts
The biggest gap we saw in London, Ontario was online booking among optometry clinics: 62% of homepages had none we could find, against 44% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in London, Ontario?
No. We serve clinics in London, Ontario from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in London, Ontario?
It depends on the type of clinic. Of the homepages we checked, naturopathic clinics were the most likely to offer it (69% had online booking we could find) and optometry clinics the least (38%).
Which booking software do London, Ontario clinics use?
On the homepages we checked, the systems we detected most often were Jane, ClinicSense and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.