Clinic marketing in the Austin area: what patients see before they book
Patients in the Austin area pick a clinic from a phone, a map and a few reviews. Of the 256 Austin clinic homepages we checked, 39% had no online booking we could find. Among chiropractic clinics, 16% had a do-it-yourself website builder.
We serve private practices across Western Canada and the US, including clinics in the Austin area, with everything done online. See all of our service areas or clinics across the United States.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we found on Austin clinic websites
We checked the homepages of 256 live clinic websites in the Austin area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 125 | 35% | 97% | 6% |
| Massage therapy | 38 | 45% | 100% | 24% |
| Chiropractic | 38 | 42% | 100% | 16% |
| Physical therapy | 28* | 57% | 96% | 18% |
| Optometry | 27* | 26% | 100% | 7% |
Of the 256 homepages we checked in the Austin area, 39% had no online booking found. The highest share was among physical therapy clinics, at 57% of 28 homepages. Massage therapy homepages most often showed no review feed or stars, at 100% of 38. The booking software we saw most often on the Austin area homepages was Dentrix/Henry Schein, followed by Modento, Jane and Square.
Homepage only, live sites within 40 km of the Austin centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the Austin area compares with the other US metro areas we checked
We compared the Austin area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 35%, about the same as the 37% average across 21 metro areas, rank 14 of 21.
- Massage therapy: 45%, about the same as the 47% average across 21 metro areas, rank 12 of 21.
- Chiropractic: 42%, 7 points below the 49% average across 21 metro areas, rank 19 of 21.
- Physical therapy: 57%, about the same as the 56% average across 21 metro areas, rank 11 of 21.
- Optometry: 26%, 7 points below the 33% average across 21 metro areas, rank 19 of 21.
What this means for each type of clinic in the Austin area
Dental, 125 homepages
No review feed or stars on 97%, against an average of 96%. A DIY builder on 6%, against 7%. Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Massage therapy, 38 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 24%, against 26%. Ask every client at the same point, and link to your online profile from the booking page.
Chiropractic, 38 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 16%, against 13%. Check speed and the booking path on a phone before you think about a new site.
Physical therapy, 28 homepages
No review feed or stars on 96%, against an average of 98%. A DIY builder on 18%, against 18%. Start with a Book online button for an initial evaluation on every page and on your online profile.
Optometry, 27 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 7%, against 11%. Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Advertising rules in Texas
- Physical therapy: Executive Council of Physical Therapy and Occupational Therapy Examiners
- Chiropractic: Texas Board of Chiropractic Examiners
- Dental: Texas State Board of Dental Examiners
- Optometry: Texas Optometry Board
- Massage therapy: Texas Department of Licensing and Regulation
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Texas. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Austin area usually start
The biggest gap we saw in the Austin area was the website platform among chiropractic clinics: 16% ran on a do-it-yourself builder, against 13% across the US metro areas we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Austin area?
No. We serve clinics in the Austin area from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in the Austin area?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it, with online booking we could find on 74%, and physical therapy clinics the least, at 43%.
Which booking software do clinics in the Austin area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Modento, Jane and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Texas?
Each profession has its own state board. The ones we found for Texas are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Austin
- Dallas–Fort Worth, in the same state
- Houston, in the same state
- San Antonio, in the same state
- Washington, DC, where 39% of homepages had no online booking found
- Boston, where 40% of homepages had no online booking found
- Denver, where 38% of homepages had no online booking found
- All metro areas in the United States