Clinic marketing in the Seattle area: what patients see before they book
Patients in the Seattle area pick a clinic from a phone, a map and a few reviews. Of the 803 Seattle clinic homepages we checked, 42% had no online booking we could find. Among podiatry clinics, 53% had no online booking we could find.
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What we found on Seattle clinic websites
We checked the homepages of 803 live clinic websites in the Seattle area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 346 | 38% | 98% | 11% |
| Massage therapy | 129 | 50% | 98% | 27% |
| Chiropractic | 127 | 42% | 98% | 11% |
| Optometry | 68 | 41% | 97% | 6% |
| Physical therapy | 64 | 39% | 98% | 20% |
| Naturopathic | 54 | 54% | 100% | 28% |
| Podiatry | 15* | 53% | 100% | 20% |
Of the 803 homepages we checked in the Seattle area, 42% had no online booking found. The highest share was among naturopathic clinics, at 54% of 54 homepages. The same type also most often showed no review feed or stars, at 100%. The booking software we saw most often on the Seattle area homepages was Dentrix/Henry Schein, followed by Modento, Jane and Zocdoc.
Homepage only, live sites within 40 km of the Seattle centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the Seattle area compares with the other US metro areas we checked
We compared the Seattle area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 38%, about the same as the 37% average across 21 metro areas, rank 8 of 21.
- Massage therapy: 50%, 3 points above the 47% average across 21 metro areas, rank 6 of 21.
- Chiropractic: 42%, 7 points below the 49% average across 21 metro areas, rank 19 of 21.
- Optometry: 41%, 8 points above the 33% average across 21 metro areas, rank 3 of 21.
- Physical therapy: 39%, 17 points below the 56% average across 21 metro areas, rank 20 of 21.
- Naturopathic: 54%, 11 points below the 65% average across 19 metro areas, rank 19 of 19.
- Podiatry: 53%, 17 points above the 36% average across 15 metro areas, rank 1 of 15.
What this means for each type of clinic in the Seattle area
Dental, 346 homepages
No review feed or stars on 98%, against an average of 96%. A DIY builder on 11%, against 7%. Check that new-patient, emergency and insurance information is easy to find on a phone.
Massage therapy, 129 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 27%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Chiropractic, 127 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 11%, against 13%. Check your state board’s testimonial rules, then show a review feed or rating where patients decide.
Optometry, 68 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 6%, against 11%. Let people book an eye exam online, by type of exam, from a phone.
Physical therapy, 64 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 20%, against 18%. A DIY site is fine if it has condition pages and booking; check those before paying for a rebuild.
Naturopathic, 54 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 28%, against 25%. Make sure the services and first-visit pages are complete before adding anything else.
Podiatry, 15 homepages
No review feed or stars on 100%, against an average of 95%. A DIY builder on 20%, against 7%. Put booking on every condition page, not only the contact page.
Advertising rules in Washington State
- Physical therapy: Washington Board of Physical Therapy
- Chiropractic: Washington Chiropractic Quality Assurance Commission
- Dental: Washington Dental Quality Assurance Commission
- Optometry: Washington Board of Optometry
- Massage therapy: Washington Board of Massage
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Washington State. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Seattle area usually start
The biggest gap we saw in the Seattle area was online booking among podiatry clinics: 53% of homepages had none we could find, against 36% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Seattle area?
No. We serve clinics in the Seattle area from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in the Seattle area?
It depends on the type of clinic. Of the homepages we checked, dental clinics were the most likely to offer it, with online booking we could find on 62%, and naturopathic clinics the least, at 46%.
Which booking software do clinics in the Seattle area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Modento, Jane and Zocdoc. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Washington State?
Each profession has its own state board. The ones we found for Washington State are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Seattle
- Chicago, where 42% of homepages had no online booking found
- New York, where 41% of homepages had no online booking found
- Tampa, where 41% of homepages had no online booking found
- All metro areas in the United States