Clinic marketing in the New York area: what patients see before they book
Patients in the New York area pick a clinic from a phone, a map and a few reviews. Of the 1688 New York clinic homepages we checked, 41% had no online booking we could find. Among optometry clinics, 40% had no online booking we could find.
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Our figures come from a public scan of clinic homepages, and we publish how we counted.
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What we found on New York clinic websites
We checked the homepages of 1688 live clinic websites in the New York area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 856 | 36% | 95% | 8% |
| Optometry | 211 | 40% | 95% | 10% |
| Physical therapy | 187 | 51% | 97% | 19% |
| Chiropractic | 162 | 43% | 93% | 10% |
| Podiatry | 106 | 31% | 91% | 10% |
| Massage therapy | 96 | 50% | 98% | 23% |
| Naturopathic | 70 | 69% | 99% | 21% |
Of the 1688 homepages we checked in the New York area, 41% had no online booking found. The highest share was among naturopathic clinics, at 69% of 70 homepages. The same type also most often showed no review feed or stars, at 99%. The booking software we saw most often on the New York area homepages was Zocdoc, followed by Dentrix/Henry Schein, Modento and Acuity.
Homepage only, live sites within 40 km of the New York centre, scanned November 2026. How we counted.
How the New York area compares with the other US metro areas we checked
We compared the New York area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 36%, about the same as the 37% average across 21 metro areas, rank 12 of 21.
- Optometry: 40%, 7 points above the 33% average across 21 metro areas, rank 4 of 21.
- Physical therapy: 51%, 5 points below the 56% average across 21 metro areas, rank 16 of 21.
- Chiropractic: 43%, 6 points below the 49% average across 21 metro areas, rank 18 of 21.
- Podiatry: 31%, 5 points below the 36% average across 15 metro areas, rank 10 of 15.
- Massage therapy: 50%, 3 points above the 47% average across 21 metro areas, rank 6 of 21.
- Naturopathic: 69%, 4 points above the 65% average across 19 metro areas, rank 6 of 19.
What this means for each type of clinic in the New York area
Dental, 856 homepages
No review feed or stars on 95%, against an average of 96%. A DIY builder on 8%, against 7%. Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry, 211 homepages
No review feed or stars on 95%, against an average of 98%. A DIY builder on 10%, against 11%. Let people book an eye exam online, by type of exam, from a phone.
Physical therapy, 187 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 19%, against 18%. A DIY site is fine if it has condition pages and booking; check those before paying for a rebuild.
Chiropractic, 162 homepages
No review feed or stars on 93%, against an average of 98%. A DIY builder on 10%, against 13%. Check speed and the booking path on a phone before you think about a new site.
Podiatry, 106 homepages
No review feed or stars on 91%, against an average of 95%. A DIY builder on 10%, against 7%. Add a page for each problem you treat before redesigning.
Massage therapy, 96 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 23%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Naturopathic, 70 homepages
No review feed or stars on 99%, against an average of 98%. A DIY builder on 21%, against 25%. Put the first-visit booking online and say how long it takes.
Advertising rules in New York
- Physical therapy: New York State Education Department, Office of the Professions, State Board for Physical Therapy
- Chiropractic: New York State Education Department, Office of the Professions, State Board for Chiropractic
- Dental: New York State Education Department, Office of the Professions, State Board for Dentistry
- Optometry: New York State Education Department, Office of the Professions, State Board for Optometry
- Massage therapy: New York State Education Department, Office of the Professions, State Board for Massage Therapy
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in New York. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the New York area usually start
The biggest gap we saw in the New York area was online booking among optometry clinics: 40% of homepages had none we could find, against 33% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the New York area?
No. We serve the New York area from our Calgary base, with everything done online and no office there. You get the audit, the approvals and the monthly reports by email, video call or phone.
Is online booking common for clinics in the New York area?
It depends on the type of clinic. Of the homepages we checked, podiatry clinics were the most likely to offer it, with online booking we could find on 69%, and naturopathic clinics the least, at 31%.
Which booking software do clinics in the New York area use?
On the homepages we checked, the systems we detected most often were Zocdoc, Dentrix/Henry Schein, Modento and Acuity. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in New York?
Each profession has its own state board. The ones we found for New York are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near New York
- Tampa, where 41% of homepages had no online booking found
- San Jose, where 41% of homepages had no online booking found
- Houston, where 40% of homepages had no online booking found
- All metro areas in the United States