Clinic marketing in Surrey: what patients see before they book
Patients in Surrey pick a clinic from a phone, a map and a few reviews. Of the 482 Surrey clinic homepages we checked, 37% had no online booking we could find. Among veterinary clinics, 53% had no online booking we could find.
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What we found on Surrey clinic websites
We checked the homepages of 482 live clinic websites in Surrey. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 74 | 38% | 89% | 12% |
| Chiropractic | 37 | 27% | 97% | 3% |
| Dental | 156 | 35% | 96% | 11% |
| Optometry | 45 | 29% | 98% | 9% |
| Massage therapy | 36 | 31% | 100% | 17% |
| Naturopathic | 36 | 39% | 97% | 25% |
| Counselling | 22* | 64% | 100% | 27% |
| Medical spa | 29* | 48% | 100% | 17% |
| Veterinary | 17* | 53% | 94% | 0% |
Of the 482 homepages we checked in Surrey, 37% had no online booking found. The highest share was among counselling clinics, at 64% of 22 homepages. Massage therapy homepages most often showed no review feed or stars, at 100% of 36. The booking software we saw most often on Surrey homepages was Jane, followed by Dentrix/Henry Schein and Acuity.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Surrey compares with the other cities we checked
We compared Surrey with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Surrey’s rank (1 means the highest share missing booking).
- Physiotherapy: 38% (about the same as the 36% average), rank 10 of 31.
- Chiropractic: 27% (6 points below the 33% average), rank 22 of 34.
- Dental: 35% (about the same as the 37% average), rank 25 of 39.
- Optometry: 29% (15 points below the 44% average), rank 23 of 25.
- Massage therapy: 31% (3 points above the 28% average), rank 7 of 21.
- Naturopathic: 39% (6 points below the 45% average), rank 19 of 29.
- Counselling: 64% (9 points above the 55% average), rank 4 of 15.
- Medical spa: 48% (about the same as the 48% average), rank 4 of 7.
- Veterinary: 53% (10 points above the 43% average), rank 4 of 8.
What this means for each type of clinic in Surrey
Physiotherapy (74 homepages)
No review feed or stars on 89% (average 97%); a DIY builder on 12% (average 14%). Start with a Book online button for an initial assessment on every page and on your online profile.
Chiropractic (37 homepages)
No review feed or stars on 97% (average 98%); a DIY builder on 3% (average 15%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (156 homepages)
No review feed or stars on 96% (average 98%); a DIY builder on 11% (average 8%). Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry (45 homepages)
No review feed or stars on 98% (average 99%); a DIY builder on 9% (average 9%). Check that eyewear pages don’t bury the exam booking.
Massage therapy (36 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 17% (average 19%). Let people book a named therapist online, and say who direct bills.
Naturopathic (36 homepages)
No review feed or stars on 97% (average 99%); a DIY builder on 25% (average 24%). Make sure the services and first-visit pages are complete before adding anything else.
Counselling (22 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 27% (average 25%). Offer private online booking so people do not have to call.
Medical spa (29 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 17% (average 14%).
Veterinary (17 homepages)
No review feed or stars on 94% (average 99%); a DIY builder on 0% (average 12%).
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Surrey clinic usually starts
The biggest gap we saw in Surrey was online booking among veterinary clinics: 53% of homepages had none we could find, against 43% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Surrey?
No. We serve clinics in Surrey from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Surrey?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (73% had online booking we could find) and counselling clinics the least (36%).
Which booking software do Surrey clinics use?
On the homepages we checked, the systems we detected most often were Jane, Dentrix/Henry Schein and Acuity. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.