Clinic marketing in Victoria: what patients see before they book
Patients in Victoria pick a clinic from a phone, a map and a few reviews. Of the 287 Victoria clinic homepages we checked, 37% had no online booking we could find. Among naturopathic clinics, 38% had a do-it-yourself website builder.
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What we found on Victoria clinic websites
We checked the homepages of 287 live clinic websites in Victoria. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 19* | 42% | 100% | 26% |
| Chiropractic | 16* | 44% | 100% | 19% |
| Dental | 54 | 41% | 94% | 9% |
| Optometry | 20* | 20% | 95% | 0% |
| Massage therapy | 32 | 28% | 97% | 25% |
| Naturopathic | 53 | 28% | 100% | 38% |
| Counselling | 25* | 68% | 100% | 32% |
Of the 287 homepages we checked in Victoria, 37% had no online booking found. The highest share was among counselling clinics, at 68% of 25 homepages. Naturopathic homepages most often showed no review feed or stars, at 100% of 53. The booking software we saw most often on Victoria homepages was Jane, followed by Calendly and Square.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Victoria compares with the other cities we checked
We compared Victoria with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Victoria’s rank (1 means the highest share missing booking).
- Physiotherapy: 42% (6 points above the 36% average), rank 7 of 31.
- Chiropractic: 44% (11 points above the 33% average), rank 4 of 34.
- Dental: 41% (4 points above the 37% average), rank 11 of 39.
- Optometry: 20% (24 points below the 44% average), rank 25 of 25.
- Massage therapy: 28% (about the same as the 28% average), rank 10 of 21.
- Naturopathic: 28% (17 points below the 45% average), rank 26 of 29.
- Counselling: 68% (13 points above the 55% average), rank 3 of 15.
What this means for each type of clinic in Victoria
Physiotherapy (19 homepages)
No review feed or stars on 100% (average 97%); a DIY builder on 26% (average 14%). A DIY site is fine if it has condition pages and booking; check those before paying for a rebuild.
Chiropractic (16 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 19% (average 15%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (54 homepages)
No review feed or stars on 94% (average 98%); a DIY builder on 9% (average 8%). Add an online path for new patients and emergencies, not just a phone number.
Optometry (20 homepages)
No review feed or stars on 95% (average 99%); a DIY builder on 0% (average 9%). Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Massage therapy (32 homepages)
No review feed or stars on 97% (average 98%); a DIY builder on 25% (average 19%). A simple site works if booking and direct billing are clear.
Naturopathic (53 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 38% (average 24%). Make sure the services and first-visit pages are complete before adding anything else.
Counselling (25 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 32% (average 25%). Offer private online booking so people do not have to call.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Victoria clinic usually starts
The biggest gap we saw in Victoria was the website platform among naturopathic clinics: 38% ran on a do-it-yourself builder, against 24% across the cities we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Victoria?
No. We serve clinics in Victoria from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Victoria?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it (80% had online booking we could find) and counselling clinics the least (32%).
Which booking software do Victoria clinics use?
On the homepages we checked, the systems we detected most often were Jane, Calendly and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.