Clinic marketing in the Los Angeles area: what patients see before they book
Patients in the Los Angeles area pick a clinic from a phone, a map and a few reviews. Of the 2000 Los Angeles clinic homepages we checked, 45% had no online booking we could find. Among physical therapy clinics, 73% had no online booking we could find.
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What we found on Los Angeles clinic websites
We checked the homepages of 2000 live clinic websites in the Los Angeles area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 1135 | 41% | 96% | 7% |
| Chiropractic | 265 | 52% | 97% | 20% |
| Optometry | 236 | 33% | 97% | 16% |
| Massage therapy | 123 | 51% | 98% | 22% |
| Physical therapy | 94 | 73% | 96% | 23% |
| Naturopathic | 86 | 65% | 97% | 21% |
| Podiatry | 61 | 44% | 100% | 7% |
Of the 2000 homepages we checked in the Los Angeles area, 45% had no online booking found. The highest share was among physical therapy clinics, at 73% of 94 homepages. Podiatry homepages most often showed no review feed or stars, at 100% of 61. The booking software we saw most often on the Los Angeles area homepages was Dentrix/Henry Schein, followed by Zocdoc, Weave and Modento.
Homepage only, live sites within 40 km of the Los Angeles centre, scanned November 2026. How we counted.
How the Los Angeles area compares with the other US metro areas we checked
We compared the Los Angeles area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 41%, 4 points above the 37% average across 21 metro areas, rank 1 of 21.
- Chiropractic: 52%, 3 points above the 49% average across 21 metro areas, rank 5 of 21.
- Optometry: 33%, about the same as the 33% average across 21 metro areas, rank 8 of 21.
- Massage therapy: 51%, 4 points above the 47% average across 21 metro areas, rank 5 of 21.
- Physical therapy: 73%, 17 points above the 56% average across 21 metro areas, rank 2 of 21.
- Naturopathic: 65%, about the same as the 65% average across 19 metro areas, rank 12 of 19.
- Podiatry: 44%, 8 points above the 36% average across 15 metro areas, rank 5 of 15.
What this means for each type of clinic in the Los Angeles area
Dental, 1135 homepages
No review feed or stars on 96%, against an average of 96%. A DIY builder on 7%, against 7%. Add an online path for new patients and emergencies, not just a phone number.
Chiropractic, 265 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 20%, against 13%. Check speed and the booking path on a phone before you think about a new site.
Optometry, 236 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 16%, against 11%. Check that eyewear pages don’t bury the exam booking.
Massage therapy, 123 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 22%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Physical therapy, 94 homepages
No review feed or stars on 96%, against an average of 98%. A DIY builder on 23%, against 18%. Start with a Book online button for an initial evaluation on every page and on your online profile.
Naturopathic, 86 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 21%, against 25%. Put the first-visit booking online and say how long it takes.
Podiatry, 61 homepages
No review feed or stars on 100%, against an average of 95%. A DIY builder on 7%, against 7%. Put booking on every condition page, not only the contact page.
Advertising rules in California
- Physical therapy: Physical Therapy Board of California
- Chiropractic: Board of Chiropractic Examiners
- Dental: Dental Board of California
- Optometry: California State Board of Optometry
- Massage therapy: California has no state massage board that we could verify. Certification is voluntary and run by the California Massage Therapy Council, which states it is not a government agency, so we have not linked it as a regulator.
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in California. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Los Angeles area usually start
The biggest gap we saw in the Los Angeles area was online booking among physical therapy clinics: 73% of homepages had none we could find, against 56% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Los Angeles area?
No. We serve the Los Angeles area from our Calgary base and have no office there. Clinics there get the same service online: the audit, approvals and reports go by email, video call or phone.
Is online booking common for clinics in the Los Angeles area?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it, with online booking we could find on 67%, and physical therapy clinics the least, at 27%.
Which booking software do clinics in the Los Angeles area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Zocdoc, Weave and Modento. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in California?
Each profession has its own state board. The ones we found for California are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Los Angeles
- San Francisco, in the same state
- San Jose, in the same state
- Sacramento, in the same state
- San Diego, in the same state
- Orlando, where 45% of homepages had no online booking found
- Miami, where 46% of homepages had no online booking found
- San Antonio, where 44% of homepages had no online booking found
- All metro areas in the United States