Clinic marketing in the San Francisco area: what patients see before they book
Patients in the San Francisco area pick a clinic from a phone, a map and a few reviews. Of the 1646 San Francisco clinic homepages we checked, 46% had no online booking we could find. Among podiatry clinics, 53% had no online booking we could find.
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Our figures come from a public scan of clinic homepages, and we publish how we counted.
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What we found on San Francisco clinic websites
We checked the homepages of 1646 live clinic websites in the San Francisco area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 688 | 41% | 95% | 11% |
| Chiropractic | 283 | 47% | 98% | 17% |
| Massage therapy | 213 | 53% | 100% | 27% |
| Optometry | 181 | 34% | 100% | 24% |
| Naturopathic | 144 | 67% | 99% | 26% |
| Physical therapy | 105 | 59% | 99% | 17% |
| Podiatry | 32 | 53% | 88% | 0% |
Of the 1646 homepages we checked in the San Francisco area, 46% had no online booking found. The highest share was among naturopathic clinics, at 67% of 144 homepages. Massage therapy homepages most often showed no review feed or stars, at 100% of 213. The booking software we saw most often on the San Francisco area homepages was Jane, followed by Dentrix/Henry Schein and Zocdoc.
Homepage only, live sites within 40 km of the San Francisco centre, scanned November 2026. How we counted.
How the San Francisco area compares with the other US metro areas we checked
We compared the San Francisco area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 41%, 4 points above the 37% average across 21 metro areas, rank 1 of 21.
- Chiropractic: 47%, about the same as the 49% average across 21 metro areas, rank 14 of 21.
- Massage therapy: 53%, 6 points above the 47% average across 21 metro areas, rank 3 of 21.
- Optometry: 34%, about the same as the 33% average across 21 metro areas, rank 7 of 21.
- Naturopathic: 67%, about the same as the 65% average across 19 metro areas, rank 8 of 19.
- Physical therapy: 59%, 3 points above the 56% average across 21 metro areas, rank 9 of 21.
- Podiatry: 53%, 17 points above the 36% average across 15 metro areas, rank 1 of 15.
What this means for each type of clinic in the San Francisco area
Dental, 688 homepages
No review feed or stars on 95%, against an average of 96%. A DIY builder on 11%, against 7%. Add an online path for new patients and emergencies, not just a phone number.
Chiropractic, 283 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 17%, against 13%. Check speed and the booking path on a phone before you think about a new site.
Massage therapy, 213 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 27%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Optometry, 181 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 24%, against 11%. Check that eyewear pages don’t bury the exam booking.
Naturopathic, 144 homepages
No review feed or stars on 99%, against an average of 98%. A DIY builder on 26%, against 25%. Put the first-visit booking online and say how long it takes.
Physical therapy, 105 homepages
No review feed or stars on 99%, against an average of 98%. A DIY builder on 17%, against 18%. Start with a Book online button for an initial evaluation on every page and on your online profile.
Podiatry, 32 homepages
No review feed or stars on 88%, against an average of 95%. A DIY builder on 0%, against 7%. Put booking on every condition page, not only the contact page.
Advertising rules in California
- Physical therapy: Physical Therapy Board of California
- Chiropractic: Board of Chiropractic Examiners
- Dental: Dental Board of California
- Optometry: California State Board of Optometry
- Massage therapy: California has no state massage board that we could verify. Certification is voluntary and run by the California Massage Therapy Council, which states it is not a government agency, so we have not linked it as a regulator.
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in California. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the San Francisco area usually start
The biggest gap we saw in the San Francisco area was online booking among podiatry clinics: 53% of homepages had none we could find, against 36% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the San Francisco area?
No. We serve clinics in the San Francisco area from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in the San Francisco area?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it, with online booking we could find on 66%, and naturopathic clinics the least, at 33%.
Which booking software do clinics in the San Francisco area use?
On the homepages we checked, the systems we detected most often were Jane, Dentrix/Henry Schein and Zocdoc. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in California?
Each profession has its own state board. The ones we found for California are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near San Francisco
- Los Angeles, in the same state
- San Jose, in the same state
- Sacramento, in the same state
- San Diego, in the same state
- Miami, where 46% of homepages had no online booking found
- Orlando, where 45% of homepages had no online booking found
- San Antonio, where 44% of homepages had no online booking found
- All metro areas in the United States