Clinic marketing in the Miami area: what patients see before they book
Patients in the Miami area pick a clinic from a phone, a map and a few reviews. Of the 504 Miami clinic homepages we checked, 46% had no online booking we could find. Among massage therapy clinics, 71% had no online booking we could find.
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What we found on Miami clinic websites
We checked the homepages of 504 live clinic websites in the Miami area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 273 | 37% | 96% | 13% |
| Chiropractic | 63 | 48% | 95% | 11% |
| Physical therapy | 44 | 70% | 98% | 25% |
| Optometry | 43 | 53% | 98% | 2% |
| Massage therapy | 31 | 71% | 97% | 19% |
| Naturopathic | 28* | 71% | 93% | 11% |
| Podiatry | 22* | 27% | 95% | 0% |
Of the 504 homepages we checked in the Miami area, 46% had no online booking found. The highest share was among massage therapy clinics, at 71% of 31 homepages. Physical therapy homepages most often showed no review feed or stars, at 98% of 44. The booking software we saw most often on the Miami area homepages was Dentrix/Henry Schein, followed by Zocdoc, Modento and Square.
Homepage only, live sites within 40 km of the Miami centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the Miami area compares with the other US metro areas we checked
We compared the Miami area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 37%, about the same as the 37% average across 21 metro areas, rank 10 of 21.
- Chiropractic: 48%, about the same as the 49% average across 21 metro areas, rank 11 of 21.
- Physical therapy: 70%, 14 points above the 56% average across 21 metro areas, rank 3 of 21.
- Optometry: 53%, 20 points above the 33% average across 21 metro areas, rank 1 of 21.
- Massage therapy: 71%, 24 points above the 47% average across 21 metro areas, rank 1 of 21.
- Naturopathic: 71%, 6 points above the 65% average across 19 metro areas, rank 4 of 19.
- Podiatry: 27%, 9 points below the 36% average across 15 metro areas, rank 11 of 15.
What this means for each type of clinic in the Miami area
Dental, 273 homepages
No review feed or stars on 96%, against an average of 96%. A DIY builder on 13%, against 7%. Check that new-patient, emergency and insurance information is easy to find on a phone.
Chiropractic, 63 homepages
No review feed or stars on 95%, against an average of 98%. A DIY builder on 11%, against 13%. Make booking show evening and weekend times, and put the button where a phone user sees it first.
Physical therapy, 44 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 25%, against 18%. Start with a Book online button for an initial evaluation on every page and on your online profile.
Optometry, 43 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 2%, against 11%. Let people book an eye exam online, by type of exam, from a phone.
Massage therapy, 31 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 19%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Naturopathic, 28 homepages
No review feed or stars on 93%, against an average of 98%. A DIY builder on 11%, against 25%. Put the first-visit booking online and say how long it takes.
Podiatry, 22 homepages
No review feed or stars on 95%, against an average of 95%. A DIY builder on 0%, against 7%. Send the review link after the final visit, and show the rating where your rules allow.
Advertising rules in Florida
- Physical therapy: Florida Board of Physical Therapy
- Chiropractic: Florida Board of Chiropractic Medicine
- Dental: Florida Board of Dentistry
- Optometry: Florida Board of Optometry
- Massage therapy: Florida Board of Massage Therapy
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Florida. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Miami area usually start
The biggest gap we saw in the Miami area was online booking among massage therapy clinics: 71% of homepages had none we could find, against 47% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Miami area?
No. We serve the Miami area from our Calgary base and have no office there. Clinics there get the same service online: the audit, approvals and reports go by email, video call or phone.
Is online booking common for clinics in the Miami area?
It depends on the type of clinic. Of the homepages we checked, podiatry clinics were the most likely to offer it, with online booking we could find on 73%, and massage therapy clinics the least, at 29%.
Which booking software do clinics in the Miami area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Zocdoc, Modento and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Florida?
Each profession has its own state board. The ones we found for Florida are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Miami
- Tampa, in the same state
- Orlando, in the same state
- San Francisco, where 46% of homepages had no online booking found
- Sacramento, where 46% of homepages had no online booking found
- Los Angeles, where 45% of homepages had no online booking found
- All metro areas in the United States