Clinic marketing in the San Jose area: what patients see before they book
Patients in the San Jose area pick a clinic from a phone, a map and a few reviews. Of the 691 San Jose clinic homepages we checked, 41% had no online booking we could find. Among optometry clinics, 20% had a do-it-yourself website builder.
We serve private practices across Western Canada and the US, including clinics in the San Jose area, with everything done online. See all of our service areas or clinics across the United States.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we found on San Jose clinic websites
We checked the homepages of 691 live clinic websites in the San Jose area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 398 | 39% | 99% | 8% |
| Chiropractic | 86 | 48% | 100% | 10% |
| Massage therapy | 67 | 43% | 100% | 24% |
| Optometry | 65 | 32% | 100% | 20% |
| Physical therapy | 34 | 56% | 100% | 18% |
| Naturopathic | 25* | 68% | 96% | 12% |
| Podiatry | 16* | 6% | 88% | 0% |
Of the 691 homepages we checked in the San Jose area, 41% had no online booking found. The highest share was among naturopathic clinics, at 68% of 25 homepages. Chiropractic homepages most often showed no review feed or stars, at 100% of 86. The booking software we saw most often on the San Jose area homepages was Dentrix/Henry Schein, followed by Doctible, Zocdoc and Modento.
Homepage only, live sites within 40 km of the San Jose centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the San Jose area compares with the other US metro areas we checked
We compared the San Jose area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 39%, about the same as the 37% average across 21 metro areas, rank 5 of 21.
- Chiropractic: 48%, about the same as the 49% average across 21 metro areas, rank 11 of 21.
- Massage therapy: 43%, 4 points below the 47% average across 21 metro areas, rank 13 of 21.
- Optometry: 32%, about the same as the 33% average across 21 metro areas, rank 9 of 21.
- Physical therapy: 56%, about the same as the 56% average across 21 metro areas, rank 12 of 21.
- Naturopathic: 68%, 3 points above the 65% average across 19 metro areas, rank 7 of 19.
- Podiatry: 6%, 30 points below the 36% average across 15 metro areas, rank 15 of 15.
What this means for each type of clinic in the San Jose area
Dental, 398 homepages
No review feed or stars on 99%, against an average of 96%. A DIY builder on 8%, against 7%. Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Chiropractic, 86 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 10%, against 13%. Check your state board’s testimonial rules, then show a review feed or rating where patients decide.
Massage therapy, 67 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 24%, against 26%. Ask every client at the same point, and link to your online profile from the booking page.
Optometry, 65 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 20%, against 11%. Check that eyewear pages don’t bury the exam booking.
Physical therapy, 34 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 18%, against 18%. Show your Google rating near the booking button, within your state board’s testimonial rules.
Naturopathic, 25 homepages
No review feed or stars on 96%, against an average of 98%. A DIY builder on 12%, against 25%. Put the first-visit booking online and say how long it takes.
Podiatry, 16 homepages
No review feed or stars on 88%, against an average of 95%. A DIY builder on 0%, against 7%. Send the review link after the final visit, and show the rating where your rules allow.
Advertising rules in California
- Physical therapy: Physical Therapy Board of California
- Chiropractic: Board of Chiropractic Examiners
- Dental: Dental Board of California
- Optometry: California State Board of Optometry
- Massage therapy: California has no state massage board that we could verify. Certification is voluntary and run by the California Massage Therapy Council, which states it is not a government agency, so we have not linked it as a regulator.
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in California. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the San Jose area usually start
The biggest gap we saw in the San Jose area was the website platform among optometry clinics: 20% ran on a do-it-yourself builder, against 11% across the US metro areas we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the San Jose area?
No. We serve clinics in the San Jose area from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in the San Jose area?
It depends on the type of clinic. Of the homepages we checked, podiatry clinics were the most likely to offer it, with online booking we could find on 94%, and naturopathic clinics the least, at 32%.
Which booking software do clinics in the San Jose area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Doctible, Zocdoc and Modento. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in California?
Each profession has its own state board. The ones we found for California are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near San Jose
- Los Angeles, in the same state
- San Francisco, in the same state
- Sacramento, in the same state
- San Diego, in the same state
- New York, where 41% of homepages had no online booking found
- Tampa, where 41% of homepages had no online booking found
- Houston, where 40% of homepages had no online booking found
- All metro areas in the United States